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The news release is the most important form of written communications used by a public relations professional, but not the only one. There are many other public relations tools that should be used when appropriate.
News releases may suffice for most news stories, but other, lengthier forms of communication can give in-depth coverage of an interesting news item. Feature articles, bylined articles, and emails may be written to provide human interest appeal, to explore topics and issues in more depth, to raise your organization's profile in the local community, or for other reasons.