Chapter 7. Working the Trade Show

Table of Contents

1. Arranging Speaking Opportunities
2. Getting Media Attention at Trade Shows
3. Planning for a Trade Show
3.1. Before the Show
3.2. During the Show
3.3. After the Show

Speaking engagements at appropriate industry functions will garner increased visibility and media coverage. One of the easiest ways to gain credibility is to participate as actively as possible in trade shows, industry gatherings, and seminars. You must choose these events carefully, distinguishing between those that are worthwhile and those too small to matter. Keep in mind, the larger the gathering, the more competitive the speaking application process.