Appendix A. Monitoring Media Coverage

Table of Contents

1. Media Monitor Services and Clipping Services

Monitoring the media coverage of your organization is a vital part of tracking your success, but can be extremely time consuming. A more efficient and reliable tracking method is to use a media monitor service or a clipping service. The website http://dmoz.org/News/Services/Media_Monitoring/ provides a long list of media monitoring services, some of which are provided here.